Blog

Event marketing: how to organize successful events to promote your brand 

There are different strategies to make your company stand out, and one of the most powerful is event marketing.

What is tokenization (and a success story of Blocknitive)

Tokenization turns assets into secure digital tokens on blockchain, boosting privacy, transparency, and business opportunities.

"For me, entrepreneurship is a way of adding value", meet David Barroso de la Rosa

“For me, entrepreneurship is a way of adding value.” Meet David Barroso de la Rosa, mentor at La Lonja, in this interview.

Understanding the different business models

A clear business model defines how your company creates value, earns revenue, and sustains growth in a competitive market.

The role of automation in startups' growth

Automation boosts startup growth by saving time, cutting costs, reducing errors, and streamlining processes for smarter decisions.

"If you can tell it, you can get it", meeting Teresa Suárez, Digital Marketing mentor

Storytelling, the key to boost your brand in a saturated marketplace

La Lonja and the Puerto de Huelva help 37 startups on their way to achieving their goal: Ports 4.0 grants

Meta Ads: What are they and how do they work?

Dive into blue tourism, innovation and sustainability in the tourism sector

In a world increasingly concerned about sustainability, blue tourism is positioned as a key solution to balance development and conservation.