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Essential technological tools for entrepreneurs

That entrepreneurship is a challenge is no secret. There are many obstacles and difficulties to face along the way. However, nowadays we have an advantage which didn’t exist before: online tools. These facilitate the development and management of the company. They are programs, apps or platforms that help to complete and organize tasks, improve processes or solve problems through technology.

In addition, using them doesn't require extensive knowledge about them, nor does it imply having to make a significant financial investment, in fact, many of them are free or allow you to enjoy some limited functions for free. So, it seems like it’s all advantages, right? At La Lonja de la Innovación we always encourage entrepreneurs to use them in order to improve different areas and aspects of their company, and today we encourage you too to do so. That's why we bring you a list with some of the best online tools for entrepreneurs.

Our favorites tools

There are tools for almost every existing work area within a company and every day more and more emerge. We'll show you just some of them, that can become great allies for you and your team.

  • WordPress. What is a company without a web? Presence on the internet is fundamental nowadays, that's where the popular WordPress comes into play. This platform allows you to create in an easy way high quality web pages from zero. It is not necessary to have previous knowledge in this area, you can create it in an easy way without hiring a professional, thus avoiding the costs that come with it. WordPress offers various templates and themes that you can customize according to your needs to shape your company’s website.
  • Hootsuite. Being immersed in the digital age, social media is practically mandatory if you want your company to succeed. And to manage them easily and save time, there’s  Hootsuite. With it you can control all your social media profiles and schedule posts efficiently. Moreover, it also provides detailed analytics of the results from each social network so you can evaluate their performance and also your strategy.
  • Canva. It will be of great help for your company’s branding, if you don’t have enough budget to hire a professional to handle this area of your business, Canva can be your solution. This is a very powerful tool with which you can create high-quality graphic content without the need for design knowledge. You can create everything from logos to infographics, quickly reinforcing your marketing campaigns. Canva is very easy to use and offers a wide range of customizable templates and designs for free. In short, a tool that helps strengthen corporate image in just a few minutes.
  • Google Analytics. It is a free software created by Google to collect valuable data and present reports to its users. It provides the necessary information to see how your website is evolving and to know if you are on the right track or if there are things to improve. For example, through this Google tool, you can see the number of visits to your website, the duration of each one, favorite sections, etc.
  • Mailchimp. One of the most popular tools for automating email marketing services. It allows you to send email advertising campaigns and track them through the statistics it provides.

Management tools for startups

Before we go, we'll add you to the list three extra tools that are focused on facilitating project management for a company.

  • Trello. It is one of the most popular and widely used management tools. With it, you can share a board with your team to see the complete scheduling of your projects, organized with the Kanban methodology, that is, through cards and columns that facilitate sorting by priorities. 
  • Notion. Fosters productivity and effectiveness, combining project management, databases, and notes. It is available on Android, iOS, Windows, and Mac, allowing you to have everything more organized and keep all your ideas saved. Although it may be somewhat limited for working with large teams, it is very useful for individual use or with smaller teams.
  • Asana. Another popular one. It is a very easy-to-use platform that allows you to create boards where you can see the stage your project is in. It enables connecting all of your company's work with the overall business strategy.

With the use of these tools, entrepreneurship will become a little easier, making the path to success smoother. Their easy access, low cost, and great usefulness make them fundamental allies for your business.

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