Blog

Blue ocean vs. Red ocean

Blue ocean creates new markets without competition, while red ocean competes in already saturated and defined markets.

Knowing ransomware, one of the most common cyberattacks

Ransomware is a cyberattack that hijacks files by encrypting them and demands a ransom, becoming one of the most common and harmful threats.

Green Bunkers, part of La Lonja ecosystem, kicks off with €5M investment to transform the global bunkering market

Green Bunkers launches with 5€ million investment to transform the global bunkering market.

The advantages of neuroscience applied to web design

Applying neuroscience to processes such as creating your web pages can translate into increased traffic and greater satisfaction.

Basic blockchain glossary: 14 terms every entrepreneur should know

SDK: What a Software Development Kit Is

SDKs simplify app development, enabling faster, cost-efficient, and cross-platform solutions for mobile, web, and IoT projects.

What is Answer Engine Optimization (AEO)

You have probably listened about SEO but, what about AEO? In this post we talk about the Answer Engine Optimization.

Event marketing: how to organize successful events to promote your brand 

There are different strategies to make your company stand out, and one of the most powerful is event marketing.

What is tokenization (and a success story of Blocknitive)

Tokenization turns assets into secure digital tokens on blockchain, boosting privacy, transparency, and business opportunities.

"For me, entrepreneurship is a way of adding value", meet David Barroso de la Rosa

“For me, entrepreneurship is a way of adding value.” Meet David Barroso de la Rosa, mentor at La Lonja, in this interview.