As society becomes increasingly aware of the importance of sustainability and environmental preservation, there has been a surge in innovative solutions grounded in these principles, giving rise to new companies that place sustainability and environmental care at the core of their activities.
In this context, new entrepreneurial ideas have emerged in the tourism sector. In recent years, we’ve been hearing more and more about blue tourism, one of the areas of interest at La Lonja de la Innovación. But what exactly is it, and what are its benefits? We explain it all here.
What is blue tourism
Blue tourism is one of today’s emerging trends. It focuses on the sustainable use of marine and coastal resources, offering unique experiences related to the sea and coastal zones while always protecting the environment. Among the wide range of activities that fall under this form of tourism are diving and snorkeling, sailing, sustainable fishing, and water sports.
Unlike traditional coastal tourism, blue tourism seeks a balance between economic growth and the conservation of natural resources, committing to practices that do not harm marine and coastal ecosystems. For blue tourism to be developed effectively, there are several key factors that must be met:
- Legislation. There must be legislation in place that ensures the sustainability of the model and the conservation of resources.
- Monitoring. Systems for monitoring and evaluation must be implemented to analyze the impact of activities on the ecosystem.
- Sustainability. This is one of the main keys, since blue tourism is based on being sustainable. It is important that the actions and activities carried out minimize the impact on the ecosystem and contribute to the conservation of biodiversity.
- Technology. With the arrival of the digital era, technology has become one of the central elements for better management of this type of tourism, for monitoring, water treatment solutions, waste management, etc.
- Education and awareness. Tourists need to be aware of the impact that their activities can have on marine and coastal ecosystems, and awareness programs can be developed to expand this knowledge.
- Public-private collaboration. This cross-sector collaboration is essential for blue tourism to thrive. Governments can be in charge of regulating tourism activities to ensure that environmental regulations are met, while the private sector provides innovative and attractive solutions.
- Local community. Blue tourism integrates the local community into its activities. In other words, communities are included in the development and management of tourism activities, benefiting them directly from the income generated.
Blue tourism benefits
Blue tourism provides numerous benefits, both for the environment and for the economy and society. We tell you some of the most important benefits so you can understand the impact that it can have:
- Conservation of marine ecosystems. Blue tourism helps protect marine and coastal ecosystems by promoting sustainable practices and raising awareness among tourists about the importance of conservation.
- Boosts the local economy. It can generate employment and wellness in the local communities, especially in coastal areas.
- Environmental awareness. Helps to raise awareness among tourists about the importance of sustainability and environmental conservation. Often, blue tourism activities are accompanied by educational talks by the guides or explanations about the importance of conservation.
- Local culture preservation. Blue tourism can help to preserve local culture promoting touristic activities related to the traditions and the patrimony of the local communities.
Without a doubt, blue tourism emerges as an innovative and sustainable alternative within the tourism sector, allowing people to enjoy marine and coastal resources without compromising their conservation. In a world increasingly concerned about sustainability, blue tourism is positioned as a key solution to balance development and conservation.