When it comes to entrepreneurship, nothing is a matter of chance. Even what might seem insignificant can play an important role in the future results of your company. In our blog, we tell you about the different processes that must be followed to start a business, the importance of each one, the steps to take, and more, etc. Today we are going to focus on an element that, although many people tend to underestimate it, influences the success of a business and is becoming increasingly important: packaging and its design.<\/p>\n\n\n\n
At La Lonja de la Innovaci\u00f3n, Granada Barrero, mentor in Design Thinking and design, has her own study where they develop projects related to graphic design and packaging, product design and commercial interior design. Her work has been published in numerous magazines and recognized with various awards. With her extensive experience, she is well-equipped to help accelerated startups in this process.<\/p>\n\n\n\n
But to help you too, today in this post we dive into the importance of packaging design. Don\u2019t miss it!<\/p>\n\n\n\n
You may have been told that you shouldn't judge a book by its cover, but the truth is that we all tend to judge based on first impressions. In the case of a book or movie, it's the cover; in the case of a company\u2019s product, it\u2019s the packaging. This highlights the importance of this element and the need to dedicate time and effort to its design. When faced with the decision between two or more products, a customer is likely to choose the one that is most visually appealing.And wouldn\u2019t you like your customers to be so attracted to your product\u2019s packaging that they\u2019d hesitate to part with it? This is proof that first impressions matter, a lot, and good packaging has become an integral part of the customer experience.<\/p>\n\n\n\n
Packaging is a process within the marketing strategy that involves placing your product in a container to facilitate its distribution, protection, identification and promotion. But this shouldn\u2019t be just any container; it needs to be well-designed to reap its benefits: brand recognition, visual appeal and social media impact.<\/p>\n\n\n\n
Regarding this last benefit, social media impact, one trend that has gained popularity in the last years in platforms such as YouTube, TikTok and Instagram, and that you surely have heard or even seen, is unboxing. This consists in taking a product that has been purchased and is still in its package, and removing it to show it off. Many people who are dedicated to this type of content, take the opportunity to show if the packaging is attractive and if it is easy to unpack, contributing to other people end up buying the product if they like it.<\/p>\n\n\n\n
Good packaging is just not the one that contains the product, but also the one that informs about it and attracts. To give you more information about how to do a good packaging, here we leave its characteristics:<\/p>\n\n\n\n
In summary, good packaging not only protects and contains the product but also informs, attracts, and contributes to brand recognition. Therefore, don\u2019t underestimate this process and allocate the necessary resources to make the difference between the success and failure of your products.<\/p>\n","protected":false},"excerpt":{"rendered":"
When it comes to entrepreneurship, nothing is a matter of chance. Even what might seem insignificant can play an important role in the future results of your company. In our […]<\/p>\n","protected":false},"author":6,"featured_media":5531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n