"For me, entrepreneurship is a way of adding value", meet David Barroso de la Rosa
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Recently, we welcomed a new mentor to our team: David Barroso de la Rosa, hardware mentor. David, in addition to being an entrepreneur, has more than a decade of experience in electrical engineering and embedded systems development. Over the years, he has led the design and implementation of innovative technological solutions in key sectors such as energy, mobility, the environment, and Smart Cities.
This experience has given him a strong professional background, which he now shares with the entrepreneurs at La Lonja de la Innovación. To help you get to know him better, we interviewed him.
David, entrepreneurship and technology
David’s relationship with technology is something that “comes from the cradle.” His family owns a company dedicated to the distribution of electronic components, and he recalls playing with batteries, LEDs, motors, and all kinds of components from a very young age. What began as an innocent game sparked his curiosity and passion for understanding how things work. Thanks to this early connection with electronics, he decided to study engineering.
“For me, technology is not just a profession, but a passion I’ve had since I was a child,” he says. David Barroso is an engineer with extensive experience across all layers of IoT systems, from hardware and firmware design to cloud integration, backend development, and APIs, with a strong focus on scalability, efficiency, and reliability. Throughout his career, he has focused not only on solving technical problems but also on “generating ideas with real impact,” which is why he believes his relationship with entrepreneurship “has always felt natural.”
However, it was only recently that, after leading projects in different companies for years, he took the definitive step and founded Codetika, “an initiative created with the goal of developing tailor-made technological solutions by combining software, hardware, and IoT.”
“For me, entrepreneurship is a way of providing value, taking on challenges with creative freedom and responsibility, and building something from scratch alongside other professionals. The possibility of transforming ideas into useful, sustainable, and scalable products with a long-term vision is what motivates me,” David tells us when reflecting on this new challenge in his professional journey with Codetika.
After years of leading projects and now as an entrepreneur, David has been able to learn which values he considers essential to successfully start a business: “passion for your project to overcome challenges and maintain momentum; resilience to adapt, learn from mistakes and move forward despite difficulties; creativity to constantly seek new ideas and innovative solutions to differentiate and grow; commitment to carry out the project with constancy and professionalism; collaboration to know how to work as a team and connect with other agents, and vision to have a clear long-term objective and the ability to anticipate changes and opportunities”.
Driving entrepreneurship from La Lonja de la Innovación
We wanted to know what he thinks can be done in Huelva to promote innovation and entrepreneurship. The paths that David believes are necessary in the province to achieve this boost are all those taken from La Lonja de la Innovación: "to promote training and mentoring programs that offer technical, strategic, and business skills support; to facilitate access to financing and resources for innovative projects; to promote coworking spaces and innovation laboratories where people can experiment, prototype, and connect with other agents in the ecosystem; to foster an entrepreneurial culture, encouraging creativity and critical thinking and to commit to internationalization and collaboration with other innovation hubs to attract talent and business opportunities”.
On the other hand, David advises anyone with a project in mind “not to be afraid of starting and learning along the way.” This fear, he explains, often prevents people from taking the first step. “Many times, we wait until everything is clear before moving forward, but real experience comes from facing challenges and adapting,” he says.
Finally, he highlights the importance of flexibility and openness to feedback, since market needs change quickly and adaptability is key to growth. In this sense, he believes it is essential to surround yourself with a community or mentors who can offer guidance at critical moments, because “entrepreneurship isn’t a path that can be walked alone”. This support can be found at La Lonja de la Innovación, with mentors like David, who turn their experience into practical advice for entrepreneurs.
But you don’t only learn by working; you can also learn in your free time, and that’s something David knows well. That’s why he shared with us a short list of films and TV shows that he finds inspiring for entrepreneurs:
“The Spotify Story, which highlights the value of innovation, perseverance, and global vision; The Social Network, ideal for understanding the entrepreneurial spirit, creativity, and the challenges involved in building something big from scratch; and Steve Jobs, a film full of lessons about leadership and passion.”
It has been a pleasure getting to know David Barroso de la Rosa. If you would like to meet the rest of the mentors at La Lonja de la Innovación, visit our blog, where you can find more interviews.
