The offer of books for entrepreneurs is huge and ranges from manuals and guides to personal development books and effective leadership. Whether you are already an entrepreneur or you are thinking of entering in this world, reading books focused in entrepreneurship can be of great help, since they are full of valuable lessons learned and advice
Moreover, you can’t start a business without having some basic knowledge. Learning about different areas of entrepreneurship such as marketing, leadership, basic business, etc. will make you reduce risks and extra costs, so reading some books focused on this world can be an investment in time that will provide you numerous advantages.
But doing a simple search on Google about books for entrepreneurs, the results will be unmanageable and it is difficult to decide which one to read and which will be more useful. Therefore, to make your task easier, we tell you some of the best ones in this post.
Our favourites readings
- The Lean Startup, by Eric Ries. In this book, Eric Ries teaches how to develop a business in the most efficient way possible, spending little money and time. This methodology, widely followed around the world, is based in building, measuring and learning. To do this, Ries advises to launch a prototype with basic functions to be able to validate the idea, what we know as MVP.
- Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne. Another classic among entrepreneurship books, Blue Ocean Strategy advises to stop competing in saturated markets, called red oceans, and to create new markets without competition in which to operate, which they call blue oceans. Throughout this book, its authors provide tools and analytical frameworks for developing new opportunities.
- The Art of War, by Sun Tzu. A book that had nothing to do with businesses when it was written, but that today is applied to the entrepreneurial world due to the great teachings that it offers. The Art of War was a manual of war tactics that sought to understand the nature of conflicts and how to build strategies to face them, but these strategies are applicable to entrepreneurship when facing problems and increasing the probabilities of overcoming that conflict.
- The 7 Habits of Highly Effective People, by Stephen Covey. This is a personal development and leadership book that helps you to know yourself better and to be more productive.
Now, some marketing books
If we get a little more specific when it comes to recommending books, there are also a great number of recommended readings to improve your company’s marketing. Here we recommend some of our favorite marketing books.
- Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin. Seth Godin teaches you to differentiate yourself from your competitors through innovation by building something different and transformative, because, according to the author, it is no longer enough to just be good.
- Digital Marketing Strategies, by Fernando Maciá. Immersed in a world where digital is the protagonist in all areas, this book focused on digital marketing couldn’t be left off the list. This book by Fernando Maciá offers guidance and support in business, as well as a source of inspiration.
- The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One, by Bernadette Jiwa. Under this unique title we find a book that explores the importance of telling meaningful stories which generate emotional connections with the clients.
Now, it is time to read!